Business Insights – Sailing La Vagabonde
Sailing La Vagabonde is not what you would consider a traditional startup or business. Their primarily a youtube channel that documents the travel adventures of Australian couple Elayna Carausu and Riley Whitelum (and their Son Lenny) while they sail around the world.
What sets them apart is their massive audience of over 1.4 million viewers on youtube and equally popular Instagram and Facebook page. Check out their mesmerizing video’s here if you need a bit of an escape.
Although it started as a small hobby, Sailing La Vagabonde has transformed into a successful business venture. Elayna and Riley have been able to obtain massive viewer support, sales of paid content and e-commerce revenue. Fans of the channel also support them on Patreon and gain access to exclusive content. Fan’s pay a fee over the platform that ranges from $3 – $200 per episode. Sailing La Vagabonde currently has 4,012 supporters and releases a new episode each week. Further revenue comes through their website, where you can purchase sailing guides, merchandise and music.